TikTok is the buzz these days, but many people might be hesitant to use this video-sharing platform for business promotion, but this is a pity because TikTok actually has the highest engagement rates at relatively low costs! So, if you're looking to boost your business through a cost-sensitive method, here are some TikTok marketing tactics you can use.
- For starters, focus on organic growth.
If you're new to the platform, experiment to understand how your brand identity can work with TikTok. Do not be too quick to resort to paid ads because users will want to see some authentic content on your profile. Focus on creating some content, get comfortable and skilled with the different tools available, and remember to make it exciting! After you've gained some loyal followers, you can expand your reach via sponsored content.
- Make it exciting!
The higher your engagement rates, the wider will your reach be. Do your due diligence to research what the market demands currently, what your audiences consume, and understand if your brand identity allows you to generate flexible and exciting content for this platform without violating your brand voice, objectives, mission, and strategy.
- Use the correct hashtags.
As with Instagram, the hashtag game is strong on TikTok, too. Figure out which hashtags will add to your content reaching a wider range of users and stick to those (but do not overdo it and flood the feed with #s). You can also create a hashtag challenge, as TikTok is famous for its challenges. Don't forget. however, to sneak a peek into your competitors' pages to make sure your strategy will work and not be repetitive.
If you're an influencer, be alert for any opportunities to work with companies that are invested in influencer marketing. If you're a business that has some experience in influencer marketing or wants to start working with an influencer to promote their brand on TikTok, influencers on this platform are a perfect opportunity to start! They know the ins and outs and will quickly understand what you need. Make sure you choose influencers who align with your brand identity and whom you can actually afford.
TikTok is really on the rise nowadays, with more than 800 million users and growing! With the right tools, strategy, thorough research, and preparation, you can use this platform to your advantage and promote your brand, extending its reach to wider communities of users.
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