Do you ever wonder why some profiles rank higher in the Instagram search results? Does Instagram just have its favorites? Is it just an element of chance and luck or a wise tactic to boost online visibility and grow your reach? These are the questions that we will be answering in this blog post.
The truth is, profiles that rank higher on Instagram search results have their content optimized, which allows them to be found much easier on the platform. That means that creating their content using the right wording, they have been able to reach the largest possible audience that they’re targeting.
Considering that Instagram has about 1 billion active users, seemingly small alterations in your profile can lead to enormous changes!
How do you begin optimizing your Instagram content and ranking higher in relevant searches?
Start with the basic information such as your name and your bio. So, if you are a life coach, for example, make sure to mention it in your Instagram name! This does not apply to the username as you should want to preserve your official brand name as it is.
The next step would be optimizing the actual content – the captions that you create for your images. This means including relevant keywords in your text to improve your chances of reaching the intended audience and getting maximum exposure. Apart from the text, you should not forget about the hashtags – so do your research! But make sure that the relevant hashtags have any connection to the picture you have posted.
Another overlooked feature that instagram offers is Alt Text , that is, an opportunity to add a more elaborate description of your image. It is generally used to describe the picture to people with visual impairments. This feature can be found in advanced settings, which you can see right before you are ready to post on Instagram, below the space for your caption.
And finally – encourage tagging! The more you get tagged in posts or stories, the more it boosts your visibility. The curiosity gets the best out of people and they usually click on the tagged accounts.
While Instagram SEO can improve your chances of reaching your target audience, it is suggestible to use Instagram Business Tools designed specifically for advertising.
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