It is 2021, and the influencers are on top of the marketing game! It happens so organically that even though you use social media daily, you may not even have given it too much thought. However, your favorite influencer reviewing a product of a certain brand could have actually been part of a smartly planned marketing campaign. Today, we will discuss 5 effective influencer marketing campaigns that could greatly benefit both the brand and the influencer, establishing long-term prosperous relations between the two.
One of the basic types of influencer marketing campaigns is sponsored content. Quite often, brands reach out to influencers to have their products or services featured on one or multiple channels of the influencer of their choice. The final product takes the form of a photo, video, or blog post. In the case of sponsored content, it would be reasonable to give the influencer some space to decide how they want to engage their audience using your product - they know their audience!
As a brand, if you are looking for a long-term collaboration with an influencer, instead of settling for occasional sponsored posts, look for a brand ambassador who will be the face of your brand. This suggests that your brand ambassador will feature your product on their page for an extended period of time. Long-term collaboration and frequent promotions are a good way to boost your credibility and brand loyalty.
Another popular example of influencer marketing is providing the influencer the product for free in exchange for their review. (e.g. Unboxing videos) However, this type of collaboration can be...risky, so to say. Basically, just because the influencer receives a set of guidelines from the brand, doesn’t mean they are going to follow them! So, while the brand may be expecting a positive review from the influencer, the influencer might actually decide to go “off-script” and give their honest opinion, which, as you may have guessed, isn’t always positive. While it can reaffirm the influencer’s authenticity, it can certainly have a negative impact on the brand.
Competitions and Giveaways
Who doesn’t love a giveaway? Especially when it is so easy to win!
All that it takes is coming up with very simple guidelines that push the audience to engage both with the post itself as well as the brand’s content. (For example, one of the requirements could be following the brand’s account - the possibilities are many.)
Hosting an influencer takeover can be a great way to raise brand awareness, increase the engagement rate and boost credibility, especially if the influencer and the content they produce are in alignment with your brand. In fact, this is what you should be aiming at. Allowing the influencer who could share valuable knowledge with your audience on your channel for a certain period of time is a win-win and the perfect way to build trust.
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